Alba, Italy
Gourmet Capital, Historic Towers, UNESCO Wine Region
Gourmet Capital, Historic Towers, UNESCO Wine Region
4.9/5 ⭐Google 600+ Reviews | A+ Better Business Bureau
Overview
Alba is a charming medieval city located in the heart of the Langhe hills, a picturesque UNESCO World Heritage area in Northern Italy's Piedmont region. Globally celebrated as the capital of the precious White Truffle (Tartufo Bianco), Alba is a fantastic starting point for exploring one of Europe's most beautiful agricultural landscapes, famous for its rolling hills covered in neat rows of vineyards and ancient hazelnut groves. The city itself is easy to navigate on foot, featuring a well-preserved historic center full of beautiful squares, medieval towers, and impressive historic churches.
Travelers flock to Alba to enjoy the rich culinary culture, which extends far beyond truffles and includes world-class chocolate and famous Piemonte hazelnut treats—a nod to the fact that Alba is the corporate home of the Ferrero company (makers of Nutella). The region is perfect for adventurous exploration, offering chances to learn about Italian history, discover hidden Roman ruins, and seek out unique photo spots that provide stunning panoramic views of the entire valley.
Join a professional trifolao (truffle hunter) and their highly trained dog for a guided walk through the forests. This unique, hands-on activity is a great way to learn about the history of truffle hunting and watch the exciting process as the dogs sniff out the prized white or black truffles.
Tip: Wear comfortable shoes and dress for the woods, as this is a real outdoor adventure.
Take a relaxing stroll through the compact city center, which is filled with vibrant shops and cafes. Be sure to visit the imposing San Lorenzo Cathedral (Duomo) and explore the remnants of the ancient "City of 100 Towers," using the main street, Via Vittorio Emanuele, as your guide.
Tip: Stop at Piazza Michele Ferrero, dedicated to the Nutella founder, for great people-watching.
Take a short ride outside Alba to see this stunning 12th-century castle on a hilltop. The UNESCO-listed site offers incredible 360-degree views of the surrounding hills and houses a fascinating museum dedicated to the region's history, food, and culture.
Tip: The castle often hosts tours and exhibits that make history come alive, perfect for curious minds!
Join a guided tour that takes you beneath the modern city streets to explore the hidden foundations of the ancient Roman city, Alba Pompeia. You’ll walk through tunnels and see medieval walls and Roman ruins that tell the 2,000-year history of the town.
Tip: Book this tour in advance, as the groups are small and fill up quickly!
Visit a local vineyard or production site to take an educational tour focused on the growing cycle of the Nebbiolo grape and the process of making Barolo and Barbaresco wines. This is a great way to understand the agriculture and history that defines the region.
Tip: Look for places that offer grape juice or local hazelnut treats during the tour.
Embark on a fun scavenger hunt through the Langhe countryside to locate the colorful, oversized benches created by designer Chris Bangle. Climbing up to sit on these giant works of art provides an unforgettable, playful perspective of the rolling vineyard landscapes.
Tip: There are maps online showing the locations—choose one with the best view for a fantastic photo opportunity!
Our expert consultants and customer service teams are standing by to help with all of your cruising needs.
I was having some trouble finding the right cruise for the right price as a single traveler, but thanks to [our Cruise Expert] I was able to find it with Cruise Web. Thank you very...
Camille G.
We have worked with [our Cruise Expert] several times and she makes it so easy and a pleasure to work with. She is very knowledgeable.
Linda F.
[Our Cruise Expert] was informative and very pleasant to work with. I'm not familiar with booking travel online and he made my experience pleasant.
Sharon E.
I would like to mention that for many years I really appreciate to have [our Cruise Expert] taking care of my cruises in the states. So, i'm glad to give five stars for him
Rudi D.
I am working with [our Cruise Expert] as my travel agent...he has been very helpful...he is very informative and knowledgeable about the places that I want to go on my Cruise....I...
Priscilla B.
[Our Cruise Expert] does an exceptional job of planning (with you) and coordinating a trip of your dreams! I can't wait to get started on the next one.
Sheralyn H.
Great working with [our Cruise Expert]! He was a tremendous help and steered us in the right direction every time! Helped us make memories for a lifetime!
Wendy F.
[Our Cruise Expert] always works hard to secure the bookings we have chosen and guides us through the process. She is always available to help and her advise is spot on.
James C.
We are residents in another country, and have used [our Cruise Expert] for years as we try to cruise around the entire world. She offers great service and stellar communication.
Dave O.
[Our Cruise Expert]does a wonderful job for me. I have had no glitches and I can count on things running smoothly when [our Cruise Expert] makes my arrangements.
Barbara H.
