Revolutionary Loyalty Status Match Program Launched by Royal Caribbean Group
Published June 6, 2024
Updated August 1, 2025
Travel Experts
at The Cruise Web


Royal Caribbean Group has announced an innovative Loyalty Status Match program that unifies status recognition across its three brands: Royal Caribbean, Celebrity Cruises, and Silversea Cruises. This shared status gives you more benefits than ever before, and more ways to see the world.

You can now enjoy equivalent loyalty status across all brands. For instance, Diamond members of Royal Caribbean's Crown & Anchor Society will be recognized at the same level as members of Silversea's Venetian Society, even without prior sailing experience with Silversea.
The program is designed to reward members with additional benefits and flexibility, encouraging them to remain within the Royal Caribbean family and explore diverse cruising experiences. Jason Liberty, CEO, emphasizes the importance of loyalty in retaining travelers and preventing them from switching to competitors by offering status matches across all of its brands.
Royal Caribbean Group sets a new industry benchmark. The program offers instant benefits, such as 5% or 10% discount on Silversea cruises for enrolled matched members, providing a significant incentive for customer loyalty.
This loyalty program represents a significant advancement in the cruise industry, fostering a stronger sense of community and encouraging travelers to continue their cruising adventures within the Royal Caribbean family.
View Royal Caribbean Group CruisesHow to Take Advantage of the Loyalty Program
Taking full advantage of the Royal Caribbean Group's unified loyalty program is straightforward. Here’s how you can redeem your benefits and make the most of your enhanced status across Royal Caribbean, Celebrity Cruises, and Silversea Cruises:
Check Your Eligibility
To qualify, you must be 18 years of age and enrolled in the loyalty program of each brand. If you are not yet a member, enrollment can be completed through the respective brand's websites, apps, or contact centers.
Note: Enrollment can only be done by the guest. Travel advisors cannot enroll guests on their behalf, but our Cruise Experts at The Cruise Web can help with any questions along the way or assist with booking, at no cost to you.
Check Your Status
If you are currently a member of more than one Royal Caribbean Group brand's loyalty program, your information will be verified, and your status will be upgraded based on the table above for the programs you participate in.
You will receive an email confirming your new status from each program where your status has changed within 7 days. Ensure you have received this confirmation to start enjoying your benefits. If you have not received a confirmation email within 7 days, you will need to contact the corresponding loyalty program.
Redeem Benefits
Each loyalty program has specific benefits that you can enjoy. For example, Diamond members of Royal Caribbean’s Crown Anchor Society will have access to exclusive events, discounts, and onboard amenities. Similarly, equivalent status in Silversea’s Venetian Society or Celebrity Cruises’ Captain’s Club will grant you similar perks. Always check the specific benefits offered by each brand.
Book Cruises
When booking your next cruise, ensure you log in to your loyalty account to apply any discounts or benefits. This includes onboard credits, priority boarding, and complimentary services.
Our Cruise Experts at The Cruise Web can also make sure that your upgrades and benefits are automatically applied.
Stay Informed
Keep an eye on emails and newsletters from Royal Caribbean, Celebrity Cruises, and Silversea Cruises. They often include special offers and promotions exclusive to loyal members.
Engage with Apps and Websites
Use the Royal Caribbean, Celebrity Cruises, and Silversea Cruises apps or websites to manage your bookings, check your points balance, and explore available benefits. The apps also provide convenient access to digital boarding passes, daily itineraries, and other important cruise details.
Contact The Cruise Web
For personalized assistance and to ensure you are maximizing your loyalty benefits, reach out to The Cruise Web at 1-800-377-9383 or visit cruiseweb.com. Our cruise experts can help you navigate the loyalty programs, book the best cruises, and ensure you receive all the benefits you deserve.
By staying informed and leveraging all available resources, you can fully enjoy the perks of the Royal Caribbean Group’s loyalty program and elevate your cruising experience across all three brands.



