Revolutionary Loyalty Program Launched by Royal Caribbean Group

Royal Caribbean Group Loyalty Program

Royal Caribbean Group has announced an innovative loyalty program that unifies status recognition across its three brands: Royal Caribbean, Celebrity Cruises, and Silversea Cruises. This move ensures that members receive consistent benefits and recognition, no matter which brand they sail with. Customers can now enjoy equivalent loyalty status across all brands. For instance, Diamond members of Royal Caribbean’s Crown & Anchor Society will be recognized at the same level as members of Silversea’s Venetian Society, even without prior sailing experience with Silversea. 

The program is designed to reward high-tier members with additional benefits, encouraging them to remain within the Royal Caribbean family and explore diverse cruising experiences. Jason Liberty, CEO, emphasizes the importance of loyalty in retaining customers and preventing them from switching to competitors due to life changes. By offering status matches across all its brands, Royal Caribbean Group sets a new industry benchmark. The program offers instant benefits, such as a 10% discount on Silversea cruises for matched members, providing a significant incentive for customer loyalty. This loyalty program represents a significant advancement in the cruise industry, fostering a stronger sense of community and encouraging customers to continue their cruising adventures with the Royal Caribbean family. 

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How to Take Advantage of the Loyalty Program 

Taking full advantage of the Royal Caribbean Group’s unified loyalty program is simple and straightforward. Here’s how you can redeem your benefits and make the most of your enhanced status across Royal Caribbean, Celebrity Cruises, and Silversea Cruises: 

  1. Check Your Status: Once your status has been updated, you will receive an email confirming your new loyalty level. Ensure you have received this confirmation to start enjoying your benefits. 
  2. Redeem Benefits: Each loyalty program has specific benefits that you can enjoy. For example, Diamond members of Royal Caribbean’s Crown & Anchor Society will have access to exclusive events, discounts, and onboard amenities. Similarly, equivalent status in Silversea’s Venetian Society or Celebrity Cruises’ Captain’s Club will grant you similar perks. Always check the specific benefits offered by each brand. 
  3. Book Cruises: When booking your next cruise, ensure you log in to your loyalty account to apply any discounts or benefits automatically. This includes onboard credits, priority boarding, and complimentary services. 
  4. Stay Informed: Keep an eye on emails and newsletters from Royal Caribbean, Celebrity Cruises, and Silversea Cruises. They often include special offers and promotions exclusive to loyal members. 
  5. Engage with Apps and Websites: Use the Royal Caribbean, Celebrity Cruises, and Silversea Cruises apps or websites to manage your bookings, check your points balance, and explore available benefits. The apps also provide convenient access to digital boarding passes, daily itineraries, and other important cruise details. 
  6. Contact The Cruise Web: For personalized assistance and to ensure you are maximizing your loyalty benefits, reach out to The Cruise Web at 1-800-377-9383 or email us at Our cruise experts can help you navigate the loyalty programs, book the best cruises, and ensure you receive all the benefits you deserve. 

By staying informed and leveraging all available resources, you can fully enjoy the perks of the Royal Caribbean Group’s loyalty program and elevate your cruising experience across all three brands. 

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