On Tuesday, May 21, Carnival Cruise Line announced its exclusive partnership with the world-renowned Harlem Globetrotters. The basketball team will now serve as Carnival’s official cruise line sponsor worldwide, embodying the tagline “Choose Fun.”
The Harlem Globetrotters’ captivating theatrics and always entertaining exhibition games are a perfect fit with Carnival’s signature brand of fun. Both parties will greatly complement each other in joint marketing efforts such as a designated Choose Fun Zone seating area with branded signage, playful décor, special player interactions and more. Through the new partnership, Carnival will also be provided with traditional marketing assets in order to support their charitable partners’ initiatives.
To promote the new partnership, Carnival released a video of the Harlem Globetrotters stars Hammer Harrison and Dragon Taylor gettin’ buckets in an entertaining fashion aboard Carnival Horizon, featuring Carnival’s SkyRide aerial attraction and Lido Deck:
Harlem Globetrotters president Howard Smith explains that for nine decades, the team has been dedicated to bringing fans laughter, joy, and fun through basketball. “When we heard about the opportunity to partner with cruise industry leader Carnival,” Smith states, “we couldn’t wait to use our combined love of entertaining audiences to make our games more fun and memorable than ever.”
“The Harlem Globetrotters are synonymous with fun, helping families create wonderful memories – and our brands align so well together,” said Scott Becher, Vice President, Head of Partnerships for Carnival Cruise Line. “We look forward to seeing how everyone will ‘Choose Fun’ Globetrotters-style.”
To choose your own fun with Carnival Cruise Line, call The Cruise Web’s friendly experts at 1-800-377-9383.
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