Celebrity Cruises wants its guests to spend more of their time enjoying their vacation on its luxurious ships, and less time arranging the details of what they are going to do onboard. Following the success of its award-winning beverage package program, Celebrity has added new flavor to its packaging strategy by introducing a new specialty dining package program aimed at offering vacationers a simple way to explore fresh tastes while at sea.
Celebrity Cruises has long been recognized for its vast, exceptional collection of contemporary art. With hundreds of original works by both recognized and emerging artists exhibited on every ship in the fleet, and the recent introduction of self-guided tours on an iPadTM, Celebrity aims to offer guests who appreciate art ample opportunities to enjoy it. And now, the line is offering an opportunity for guests to create original works of their own, within one of the entirely new venues on Celebrity Silhouette, “The Art Studio.”
The rules say you shouldn’t play with your food. But it’s quite the contrary in “Qsine,” the novel restaurant introduced on Celebrity Cruises’ stylish Celebrity Eclipse last year. The award-winning venue – the first at sea to present its menu and wine list on an iPadTM – has met with such phenomenal response that Celebrity plans to add it to Celebrity Infinity during the ship’s revitalization, designed to complement the already award-winning Millennium Class ships’ style and design with some of the most popular venues on the line’s widely heralded Solstice Class ships.
How do you make the best even better? Celebrity Cruises believes you break the rules, stay ahead of the curve, and provide what vacationers want most – often before they even say they want it. That belief is vividly reflected in the distinctive, luxurious, vacation-enhancing venues Celebrity will introduce on the fourth and fifth ships in its award-winning Solstice Class fleet, Celebrity Silhouette and Celebrity Reflection.
A handful of Cruise Web employees recently returned from the inaugural cruise of the brand new Celebrity Eclipse. The inaugural, which sailed out of Miami, provided an opportunity for employees to experience the ship before the general public. The following employees were nice enough to share their impressions:
Premium vacation brand Celebrity Cruises, employer of one of the world’s largest staff of sommeliers, will illuminate its extensive onboard wine program later this year when it launches its second annual “Wine Harvest Celebration.” Guests on Celebrity’s cruises departing November 1 to December 11, 2010 – the time of year just after the seasonal harvesting of grapes used to produce wine – will have the opportunity to enjoy a variety of exclusive wine-related events, including those offered year-round through the cruise line’s “Celebrity Life” onboard programming series.
Celebrity Cruises “massages” convenience and pampering into new pre-cruise spa, salon and personal fitness appointment booking tool. Latest pre-cruise offering represents another convenient way for cruisers to plan experience in advance and have more time to relax onboard.
Playing off the series of hip, high-tech “firsts” it has introduced in recent months, premium cruise line Celebrity Cruises is debuting the industry’s first self-guided art tours on an iPad®. Earlier this year, Celebrity introduced the first “Celebrity iLounge” – a modern lounge equipped with MacBook® workstations, a retail space featuring Apple products and accessories, and an enrichment center where certified staff present a variety of courses and offer guests tips on Mac and iPod® usage. Celebrity Cruises is itself an iPad pioneer, having become the first cruise line to present a menu and wine list on an iPad when it introduced its engaging “Qsine” specialty restaurant earlier this year.
Like the iconic boomerang believed to have originated in Australia, Celebrity Cruises recently announced plans to return to the region in 2011-12, with an enticing new series of vacations on Celebrity Century.
“This marks a significant expansion of Celebrity’s diverse array of global vacation options,” said Celebrity Cruises President and CEO Dan Hanrahan. “We’re thrilled to return to Australia and New Zealand. It’s a region our guests and trade partners around the world have said they wanted to experience again with Celebrity, pairing our award-winning dining, exceptional service and high style with the beauty, charm and diversity of the area. This move further exemplifies our ‘Designed for you’ platform, and how we fulfill what cruisers’ desire.”
