Royal Caribbean is growing by leaps and bounds. The contemporary cruise company announced that they are hard at work on a new Quantum Class of ships. The Quantum Class will consist of two ships, Quantum of the Seas, which will make its debut in the fall of 2014, and Anthem of the Seas, which will follow in the spring of 2015.
For decades Barbie has been young girls’ best friend, their role model and their fashion icon. Over the decades Barbie has also conquered the world as a doctor, police officer, CEO and even an astronaut. Well now Barbie is getting her sea legs and will be a permanent feature on all Royal Caribbean ships.
Royal Caribbean’s Oasis of the Seas is headed to Broadway. The ship will be featured on Sunday night’s live broadcast of the TONY Awards. The cast on the ship will perform one song from the Opal Theater as the ship sails in the middle of the Caribbean.
Royal Caribbean International’s new brand campaign is targeting New York-area commuters, both above and below ground, by taking over the 42nd Street line in Manhattan this February. As commuters are transported between Times Square and Grand Central Station, the award-winning cruise line is giving them a taste of the Royal experience with fully-branded shuttle cars supporting the cruise line’s new messaging. First rolled out in December 2011, the campaign is focused on reawakening consumers to the sights and sounds of the sea by communicating the decree, “The Sea is Calling. Answer it Royally.”
Royal Caribbean International announced the cruise line’s top travel agent partners of 2011 in the United States and Canada. Royal Caribbean’s 2011 Mid-Atlantic Region Travel Partner of the Year is The Cruise Web!
On November 20, 2011, members of Royal Caribbean’s Sales Team were caught participating in a “flash mob” aboard the Liberty of the Seas. Front and center among the participants was Bob Rose, Business Development Manager for Royal Caribbean International. Participants found time during their work breaks to practice their moves in preparation for the surprise dance party.
Royal Caribbean International’s Splendour of the Seas will reemerge from an extensive revitalization on November 25, 2011, with more than twice the number of dining options previously available to guests. The enhancements, including a variety of new restaurants first introduced aboard Oasis-class ships, stay true to the cruise line’s commitment to deliver the Royal Advantage, providing guests with the industry’s most innovative cruise ships, exciting destinations and superior Gold Anchor service.
This November, Royal Caribbean International will celebrate its return to New Orleans, La., in a big way. The eight-time “Best Cruise Line Overall” award winner* has teamed with Republic Nashville to treat invited guests to a special, live performance by one of country music’s most beloved artists, Martina McBride. Following the debut of her new album, ELEVEN, which hit stores on Oct. 11, 2011, the four-time CMA Female Vocalist of the Year is scheduled to perform aboard Royal Caribbean’s Voyager of the Seas, the largest and most innovative cruise ship ever to homeport in New Orleans, on Saturday, Nov. 19, 2011. The Martina concert for invited guests will take place in Voyager of the Seas’ Lyric Theatre before the ship departs on its Western Caribbean Thanksgiving cruise.
