Courtesy of Royal Caribbean International.

Royal Caribbean International’s new brand campaign is targeting New York-area commuters, both above and below ground, by taking over the 42nd Street line in Manhattan this February. As commuters are transported between Times Square and Grand Central Station, the award-winning cruise line is giving them a taste of the Royal experience with fully-branded shuttle cars supporting the cruise line’s new messaging. First rolled out in December 2011, the campaign is focused on reawakening consumers to the sights and sounds of the sea by communicating the decree, “The Sea is Calling. Answer it Royally.”

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Courtesy of Royal Caribbean International.

Royal Caribbean International announced the cruise line’s top travel agent partners of 2011 in the United States and Canada. Royal Caribbean’s 2011 Mid-Atlantic Region Travel Partner of the Year is The Cruise Web:

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Courtesy of Royal Caribbean International.

Royal Caribbean International’s Splendour of the Seas will reemerge from an extensive revitalization on November 25, 2011, with more than twice the number of dining options previously available to guests. The enhancements, including a variety of new restaurants first introduced aboard Oasis-class ships, stay true to the cruise line’s commitment to deliver the Royal Advantage, providing guests with the industry’s most innovative cruise ships, exciting destinations and superior Gold Anchor service. [Read more →]

Courtesy of Royal Caribbean International.

This November, Royal Caribbean International will celebrate its return to New Orleans, La., in a big way. The eight-time “Best Cruise Line Overall” award winner* has teamed with Republic Nashville to treat invited guests to a special, live performance by one of country music’s most beloved artists, Martina McBride.  Following the debut of her new album, ELEVEN, which hit stores on Oct. 11, 2011, the four-time CMA Female Vocalist of the Year is scheduled to perform aboard Royal Caribbean’s Voyager of the Seas, the largest and most innovative cruise ship ever to homeport in New Orleans, on Saturday, Nov. 19, 2011. The Martina concert for invited guests will take place in Voyager of the Seas’ Lyric Theatre before the ship departs on its Western Caribbean Thanksgiving cruise. [Read more →]

Courtesy of Saint John Port Authority.

As Canada’s oldest incorporated city, Saint John has been welcoming people from eastern Europe, England, and Ireland for centuries. Each group of immigrants has left their indelible imprint on Saint John culture, architecture, and language. Natural wonders are at the doorstep, and non-stop city activities offer endless possibilities. Saint John, New Brunswick, where natural and historical attractions and the warmth of its people await you.

You will be awed as you descend to the ocean floor and walk where just hours earlier, 200 billion tonnes of seawater covered with churning tides. At low tide, visit and explore the St. Martins Sea Caves or at high tide, kayak above the same very spot. Whether you explore by foot, by car, by pedal, or paddle, the Bay of Fundy delivers an ocean of wonderful-filled adventure. A day’s sail from New York, Saint John offers the old-world charm of a historic seaport and a base for exciting Bay of Fundy eco-adventures. [Read more →]

Courtesy of Halifax Port Authority.

Halifax, Nova Scotia is known for the friendliness of its locals and its scenic beauty. Steeped in history and culture, Halifax offers a number of historic sites to discover, natural areas to explore, cultural events to revel in, shops to browse, and restaurants to dine. With a population of 390,000, it is an ideal blend of big city and down-home hospitality.

Being the largest city in Atlantic Canada and Nova Scotia’s capital, the experiential options are diverse. Explore a myriad of shore-side experiences celebrating the city’s unique and cultural heritage and natural beauty. Just minutes from the cruise ship, you can find a variety of stores and restaurants for any appetite. [Read more →]

Courtesy of Royal Caribbean International.

At a press conference on June 8, 2011 at the Shanghai International Conference Center in China, executives from Royal Caribbean International told an audience of 300 travel agents and media partners that it will introduce Voyager of the Seas to the China market in 2012.

Michael Bayley, executive vice president, International, Royal Caribbean Cruises Ltd., and Dr. Zinan Liu, group managing director, China and Asia, revealed that Royal Caribbean International will deploy the 3,114-guest Voyager of the Seas to Shanghai, China in June 2012. Offering a wide variety of itineraries, ranging from four nights to 10 nights, the move is designed to offer exciting new cruise experiences to Chinese vacationers, as well as attract cruise guests from around the world to visit China and sail around Asia. [Read more →]

Courtesy of Royal Caribbean International.

Freedom of the Seas returns into service this week after completing a week-long drydock at the Grand Bahama Shipyard. As part of the Royal Advantage revitalization and enhancement program, Freedom of the Seas received new dining concepts, entertainment options, children’s programming and technology advancements that were introduced to wide industry acclaim aboard Royal Caribbean’s new Oasis-class ships. The Royal Advantage program comprises approximately $70 million of enhancements aboard five of the world’s most innovative cruise ships in 2011 to expand unparalleled onboard experiences across the cruise line’s fleet. Freedom of the Seas alternates an Eastern and a Western Caribbean seven-night, round-trip itinerary from Port Canaveral on Florida’s Space Coast. [Read more →]

By: The Cruise Web, Inc.

Several lucky Cruise Web employees recently experienced the brand new Allure of the Seas during the ship’s inaugural out of Ft. Lauderdale, Florida. Upon their return, we asked them to share their impressions of the new ship with highlights from their cruises:

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Courtesy of Royal Caribbean International.
 
While global audiences eagerly await Taylor Swift’s third album Speak Now, dedicated fans also can look forward to seeing Taylor Swift perform live onboard the world’s newest and largest ship.  The four-time Grammy® award-winner Taylor Swift will perform onboard Royal Caribbean International’s highly anticipated Allure of the Seas in the ship’s signature AquaTheater, an amphitheater-style space with an ocean view, on Friday, Jan. 21, 2011.  To date, the first single released from Speak Now, entitled “Mine,” has sold more than 1 million copies. [Read more →]