Courtesy of Royal Caribbean International.

Royal Caribbean International’s new brand campaign is targeting New York-area commuters, both above and below ground, by taking over the 42nd Street line in Manhattan this February. As commuters are transported between Times Square and Grand Central Station, the award-winning cruise line is giving them a taste of the Royal experience with fully-branded shuttle cars supporting the cruise line’s new messaging. First rolled out in December 2011, the campaign is focused on reawakening consumers to the sights and sounds of the sea by communicating the decree, “The Sea is Calling. Answer it Royally.”

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By The Cruise Web, Inc.

On November 20, 2011, members of Royal Caribbean’s Sales Team were caught participating in a “flash mob” aboard the Liberty of the Seas. Front and center among the participants was Bob Rose, Business Development Manager for Royal Caribbean International. Participants found time during their work breaks to practice their moves in preparation for the surprise dance party, linked below.

Click here to view the video on Facebook.

(Video courtesy of Royal Caribbean).

Click here to learn more about Royal Caribbean cruising or call one of our expert cruise consultants at 1-800-377-9383.

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Courtesy of Royal Caribbean International.

Royal Caribbean International’s Splendour of the Seas will reemerge from an extensive revitalization on November 25, 2011, with more than twice the number of dining options previously available to guests. The enhancements, including a variety of new restaurants first introduced aboard Oasis-class ships, stay true to the cruise line’s commitment to deliver the Royal Advantage, providing guests with the industry’s most innovative cruise ships, exciting destinations and superior Gold Anchor service. [Read more →]

Courtesy of Royal Caribbean International.

This November, Royal Caribbean International will celebrate its return to New Orleans, La., in a big way. The eight-time “Best Cruise Line Overall” award winner* has teamed with Republic Nashville to treat invited guests to a special, live performance by one of country music’s most beloved artists, Martina McBride.  Following the debut of her new album, ELEVEN, which hit stores on Oct. 11, 2011, the four-time CMA Female Vocalist of the Year is scheduled to perform aboard Royal Caribbean’s Voyager of the Seas, the largest and most innovative cruise ship ever to homeport in New Orleans, on Saturday, Nov. 19, 2011. The Martina concert for invited guests will take place in Voyager of the Seas’ Lyric Theatre before the ship departs on its Western Caribbean Thanksgiving cruise. [Read more →]

Courtesy of Royal Caribbean International.

At a press conference on June 8, 2011 at the Shanghai International Conference Center in China, executives from Royal Caribbean International told an audience of 300 travel agents and media partners that it will introduce Voyager of the Seas to the China market in 2012.

Michael Bayley, executive vice president, International, Royal Caribbean Cruises Ltd., and Dr. Zinan Liu, group managing director, China and Asia, revealed that Royal Caribbean International will deploy the 3,114-guest Voyager of the Seas to Shanghai, China in June 2012. Offering a wide variety of itineraries, ranging from four nights to 10 nights, the move is designed to offer exciting new cruise experiences to Chinese vacationers, as well as attract cruise guests from around the world to visit China and sail around Asia. [Read more →]

Courtesy of Royal Caribbean International.

Royal Caribbean International is rolling out the red carpet in honor of the May 26, 2011 world premiere of the highly anticipated DreamWorks Animation SKG, Inc. film “Kung Fu Panda 2” with 3-D movie viewings, a family-themed promotion and special onboard programming throughout the summer. Guests sailing on Allure of the Seas, Oasis of the Seas, Freedom of the Seas and Liberty of the Seas from June through August 2011 will have the unique opportunity to see the 3-D animated film at sea while it is still in movie theaters across the globe. The cruise line will host a series of red-carpet premieres, which will be celebrated onboard Oasis of the Seas on June 4, 2011, Freedom of the Seas and Allure of the Seas on June 5, 2011, and June 18, 2011 for Liberty of the Seas. Ample viewings of “Kung Fu Panda 2” will take place throughout each sailing onboard all four ships through the end of August 2011. [Read more →]

Courtesy of Royal Caribbean International.

Freedom of the Seas returns into service this week after completing a week-long drydock at the Grand Bahama Shipyard. As part of the Royal Advantage revitalization and enhancement program, Freedom of the Seas received new dining concepts, entertainment options, children’s programming and technology advancements that were introduced to wide industry acclaim aboard Royal Caribbean’s new Oasis-class ships. The Royal Advantage program comprises approximately $70 million of enhancements aboard five of the world’s most innovative cruise ships in 2011 to expand unparalleled onboard experiences across the cruise line’s fleet. Freedom of the Seas alternates an Eastern and a Western Caribbean seven-night, round-trip itinerary from Port Canaveral on Florida’s Space Coast. [Read more →]

Courtesy of Royal Caribbean International.

What does a modern day romantic cruise adventure look like?  In her directorial debut, Jenny McCarthy stars in a sexy romantic comedy set onboard Royal Caribbean International’s newest cruise ship, Allure of the Seas.  McCarthy, along with Hollywood veteran James Brolin, recently wrapped the “Ocean Views” film series project commissioned by Royal Caribbean, whereby the actors not only directed, but also star in, original short films designed to share great cinematic stories, while highlighting the variety of cruising experiences one can enjoy with Royal Caribbean.  Created and produced by Mindshare Entertainment in association with GenerateLA, the films are expected to attract a variety of audiences, including those who may not have otherwise shown interest in taking a cruise vacation.

“In today’s ever-changing digital landscape, it’s important to recognize that consumers are getting their information from a variety of channels,” stated Betsy O’Rourke, SVP Marketing, Royal Caribbean International.  “Royal Caribbean has always been known for its innovation, and the creation of these short films allows us to share our story with a wider audience that may not have considered a cruise vacation.” [Read more →]

Courtesy of Royal Caribbean International.
 
While global audiences eagerly await Taylor Swift’s third album Speak Now, dedicated fans also can look forward to seeing Taylor Swift perform live onboard the world’s newest and largest ship.  The four-time Grammy® award-winner Taylor Swift will perform onboard Royal Caribbean International’s highly anticipated Allure of the Seas in the ship’s signature AquaTheater, an amphitheater-style space with an ocean view, on Friday, Jan. 21, 2011.  To date, the first single released from Speak Now, entitled “Mine,” has sold more than 1 million copies. [Read more →]

Courtesy of Royal Caribbean International.

Royal Caribbean International is slipping-on its boogie shoes this spring and debuting Saturday Night Fever: The Musical, the third licensed main-stage musical production at sea for the cruise line. Created by Royal Caribbean Productions in association with Robert Stigwood Organisation Ltd., the acclaimed-West End show will debut aboard Liberty of the Seas in April 2011, as part of the ship’s revitalization and shipboard enhancements beginning in late January 2011 aboard the popular Freedom-class cruise ship.  Based on the hugely popular, 1970s feature film, Saturday Night Fever, the theatrical experience features a repertoire of hit songs from The Bee Gees song album sure to inspire guests to dance the night away.

“The debut of Saturday Night Fever: The Musical, created by Royal Caribbean Productions’ in-house entertainment team, continues to raise the bar for cruise vacations aboard one of our most innovative ships,” said Lisa Bauer, senior vice president, Hotel Operations, Royal Caribbean International. “Our award-winning musical productions have been so incredibly well-received by guests, first with Hairspray aboard Oasis of the Seas and then with the announcement of Chicago: the Musical aboard Allure of the Seas. It’s only fitting we broaden the selection to include a West End hit as Liberty of the Seas embarks on its maiden season in Europe for summer 2011.” [Read more →]