Category — Azamara Club Cruises

Courtesy of Azamara Club Cruises.

Azamara Cruises – the two-ship brand launched in 2007 with the 694-guest Azamara Journey and sister ship Azamara Quest – recently became “Azamara Club Cruises,” with a newly refined focus, and a series of new attributes designed for upmarket, experienced travelers.

“This isn’t a strategy of going ‘from good to great’,” said Azamara Club Cruises President & CEO Larry Pimentel. “This is about taking an already great product and making it exceptional.”

Tapped to take the helm of Azamara Cruises in July of this year, Pimentel spent several weeks talking with travel agents, past guests and press to determine how to make his great-to-exceptional goal a reality. He also tapped a small new team focused 100 percent on Azamara, including VP of Sales & Marketing Edie Bornstein, AVP of Hotel Operations Bert Van Middendorp, Director of Marketing Signe Bjorndal, Director of National Accounts Michelle Nevin, and an eight-member field sales team dedicated solely to Azamara. [Read more →]